Project Breif
The Wallet is a mobile app created for people who are interested in cryptocurrency and want to keep track of their crypto while having access to information about their cryptcurreny.
Problem
Cryptocurrency mobile apps are currently over designed and a bit overwhelming for new users and tedious to navigate for mature crypto enthusiasts.
Goal
Design a mobile app for users who want to manage their cryptocurrency, focused on being user friendly and efficient by providing users with an easy to navigate interface.
User Research Summary
I conducted user interviews, which I then compiled and assessed in order to better understand the intended users and their needs when it comes to cryptocurrency and NFTs. I discovered that many users see cryptocurrency as a possible investment tool or they see it as a replacement for fiat currency in the future. However, many cryptocurrency websites can be somewhat overcomplicated and confusing to navigate, which many of the intended users found intimidating or unintuitive. This caused some users to shy away from actually purchasing any cryptocurrency or NFTs..
User Pain Points
Over Complicated Interface
Cryptocurrency wallet designs tend to be over designed and have too much information that can confused or intimidate the users.
Experience
The cryptocurrency wallet sites tend to have an experience that is unintuitive, in some cases users have to find external guides to use the interface.
Simple Information
Users want to see information on how well their investment is performing however it can be overwhelming to dive into the data.
Personas
Harry
- Age: 36
- Occupation: Marketer
- Education: Bachelor’s Degree
Harry is a busy marketer who needs intuitive and simple navigation because they want to be able to find new crypto and view the information in a stress-free app. Allowing him to get new market information quickly.
Anne
- Age: 21
- Occupation: Student
- Education: Currently in college
Anne has a heavy study and class schedule but she still wants to learn more about cryptocurrency and start purchasing some. It is still daunting for her as there is a lot of information online with many options to choose from however she would like to use a simple option to start.
Site Map
An intuitive information architecture is something users appreciate as it aids seamless navigation, so I used that knowledge to create a sitemap.
My goal here was to make an information architecture choice that would improve the website navigation. The structure I chose was designed to make things simple and intuitive.
Low Fidelity Wireframe
Moving onto the low fidelity wireframes. I created each major page to be used in the user flow using Figma.
During this process, I wanted to keep in mind the user pain points of little complication and a simple display of information.
Low Fidelity Prototype
In order to create a functioning low fidelity prototype, I connected all of the screens previously created in the main user flow of buying or selling a crypto currency.
At this point, I had received feedback on the prototype designs from my research findings about things like the size of elements and iconography changes. I made sure to use the feedback and implemented the suggestions in places that addressed user’s issues and pain points.
Usability Study Parameters
Study Type
I used and unmoderated usability study here so accommodate the schedules of the study participants.
Location
Using a remote study is a very useful choice as many study participants prefer this compared to going to a physical location.
Participants
I decided to use 6 participants as this will provide enough information from a diverse group of participants.
Study Length
I set the time limit for the study between 20 and 30 minutes. this allows for enough time for the user to complete the study.
Usability Study Findings
Remove the graphs
Users were not happy about using the graphs as they wanted to focus on the simple information that they could use to quickly get information.
Font and element sizes
The appearance and layout of elements were not appealing to some of the users and they wanted to have changes to elements. Users wanted to see changes to the font sizes such as smaller header fonts, removal of the star icons and alter the layout of the fonts.
White spaces and buttons
The final request from users was related to the amount of white space around objects such as the icons. Users also thought some of the buttons were improperly sized.
High Fidelity Wireframe
Transitioning from the low fidelity to high fidelity digital wireframes using the results from the usability study made it a bit easier to implement changes and assess how the redesign could help address the user pain points. Implementing the changes will provide an improved experience for the user.
Prioritizing useful button locations and visual element placement on the home page was a key part of my strategy.
High Fidelity Prototype
Creating the high fidelity prototype is the next step in the design process. Using the feedback from the low fidelity prototype and usability study helped me to decide on what changes to make in order to improve upon the design while keeping the user’s pain point in mind to ensure the updates resonate with users.
What I learned
- Small changes can affect the user experience more than one can anticipate and should not be overlooked.
- Taking risks with color combinations is a good thing to do as using colors to add accents and emphasis helps to bring life to the interface.
- As the saying goes, less is more, this is true when it comes to creating efficient user interfaces. It also helps the designer to think about the design in a different way.